偉大的視覺藝術作品，不僅僅是依靠深厚的文化底蘊、精湛的視覺科技，更是依靠堅韌不拔的理想與情懷!

風華正茂始無量，霸氣長空終不休。力方數字科技集團，作為時代的弄潮兒，在日新月異、飛速發展的今天，我們一直追求著數字視覺科技與文化底蘊的完美融合。執世界數字視覺科技之牛耳、敢為人先，為客戶創造超乎想象的視覺體驗，為人類營造美好生活，是力方人的崇高理想，是力方人為之奮斗、為之拼搏的精神動力！風風雨雨、篳路藍縷，在這樣一 種奮斗精神的支撐下，我們取得了優異的成績，向全世界人民奉獻了包括索契冬奧會、里約奧運會等極具沖擊力的數千個視覺盛宴，贏得了良好的口碑，樹立了優秀的企業品牌，成為了國際領先的頭部企業和視覺科技的獨角獸。

"力求完美，方顯卓越"是力方集團名字的來源，更是力方的品牌理念。完美與卓越，不僅僅是科技表現與藝術素養的要求，更是力方的核心價值觀。一切為用戶著想，為用戶提供最完善、最完美、最無可挑剔的服務，甚至超越用戶的期望，實現與用戶的攜手共贏，這就是力方! 在力方，最具驅動力的是力方人不斷追求融合了視覺科技與文化的高品質藝術作品；最具凝聚力的是為了這個追求，力方人一起奮斗、不懈努力；最值得自豪的是當項目精美的呈現，力方人一起舉杯暢飲，共同遨游在數字視覺科技與藝術的無限星空。力方就是這樣一幫追夢人共同的家園。

千帆競發，百舸爭流，逆水行舟，不進則退。突破與創新，是時代賦予力方人的歷史使命。數字科技的飛速發展、 日益激烈的市場競爭，對力方人既是嚴竣的挑戰，也是力方人難得的歷史性機遇，它迫使我們沉下心來，不斷地加油充電，認認真真、踏踏實實地不斷豐富和積淀自身的文化底蘊、藝術修為、研發創新。機遇，總是留給有準備的人，力方在過 去雄厚技術實力的基礎上，遵循“以文化指導設計、以科技創新設計”的理念，不斷突破行業極限，不斷引領產品創新 ，不斷創造奇跡，演繹歷史與現代、科技與未來、穿越時空，多姿多彩，將數字視覺科技與文化藝術、會展博覽、科普 教育、旅游體驗、城市宣傳和數字娛樂相結合，闖出了一片嶄新的天地，開啟了集團向著希望之光的大道，向著蔚藍大 海的遠航！

集團斥資數億元打造的“力方全球視覺創意中心”，是以視覺科技為核心，以文化創意為主要手段，以傳統媒體與新興技術相融合的國際化創意園區。在全球數字化時代，向世界提供豐富的精神食糧，逐步形成跨國、跨地區、跨行業、跨領域的新型產業集群。視覺語言是文化藝術的“世界語”，只有民族的才是世界的，力方人就是追求用視覺語言這一“世界語”，傳遞人類文明的正能量，傳遞華夏文化的輝煌，這也是我們的夢想和我們努力的方向。“長風破浪會有時，直掛云帆濟滄海”，我們將不斷朝著全球頂尖數字視覺科技企業這一宏偉目標，以海洋般的胸襟，攜手你我，共創輝煌!

Great visual art works not only rely on profound cultural deposits and superb visual technology but also on tenacious ideals and feelings!

With full vigor and an ambition for dominance, Lifang Digital Technology Group, as a current leader of the times, has been pursuing the perfect combination of digital visual technology and culture in today’s society of constant changes and rapid development. It is a lofty ideal and the striving spiritual motivation of Lifang to pioneer and lead the world’s digital visual technology; offer clients incredible visual experience; and create a better life for mankind! Despite difficulties and hardships, Lifang people have achieved excellent results with the supports of such struggling spirits and have presented the people around the world with thousands of powerful visual feasts exemplified by Sochi Winter Olympic Games and Rio Olympic Games. We have won a good reputation, established an excellent enterprise brand image, and become a leading company internationally and a “unicorn” in visual technology.

“Strive for Perfection to Show Excellence” is the origin of the name of Lifang Group, and also the brand concept of Lifang. Perfection and excellence are not only the requirements for technological performance and artistic accomplishment, but also the core values of Lifang. This is Lifang, which takes consideration for users; provides users with most complete, perfect, and impeccable service; and exceeds users’ expectations to reach a win-win result! In Lifang, the strongest driving force is the continuous pursuit of Lifang people for high-quality artistic works that integrate visual technology and culture; the most cohesive force is the struggle and unremitting effort that Lifang people have made for this pursuit; and the proudest thing is that Lifang people can jointly celebrate the accomplishments made in the field of digital visual technology and art when the project is exquisitely presented. This is Lifang, a shared home for dreamers.

Among thousands of sails competing for development, the boat that makes no advance falls behind. Breakthrough and innovation are the historical missions given to Lifang people by the times. The rapid development of digital technology and increasingly fierce market competition are not only a serious challenge, but also a rare historical opportunity for Lifang people. It forces us to calm our minds; continue to improve ourselves; and earnestly and steadily enrich ourselves and accumulate our own cultural deposits, artistic cultivation, R&D and innovation. Opportunities are always for those who make preparations. Based on a strong technical strength in the past, Lifang follows the philosophy of “design guided by cultures and design innovated with science and technology”; continues to break limits of the industry, lead product innovation, and create miracles; interprets history and modernity, and technology and the future colorfully through time and space; and combines digital visual technology with culture and art, exhibitions, science popularization education, tourism experience, urban publicity and digital entertainment. Lifang Group creates a brand new world and sails on far and wide towards the path of hope and the vast blue sea!

“Lifang Global Vision Creative Center”, built by the Group with a total investment of several hundred million, is an international creative industry park that takes visual technology as the core and cultural creativity as the main means and combines traditional media and emerging technologies. In the global digital era, it provides rich spiritual food to the world, and gradually forms new industrial clusters across borders, regions, industries and fields. Visual language is the “Esperanto” of culture and art, and only nation is for the world. Lifang pursues the “Esperanto” of visual language to convey the positive energy of human civilization and the glory of Chinese nation. This is our dream and the direction we forge towards. “One day, I will be in the waves in full speed with sailcloth hoisted to pursue my own aspirations”. We will continue to head forward towards the grand goal of becoming the world’s top digital visual technology company and work with you to create brilliance with broad mind!